App Store Submission and ASO
App Store and Google Play submission plus app store optimization.
App Store submission and ASO covers getting a Shopify store's mobile app approved through Apple's App Store and Google Play, and optimizing its listing so customers actually find it once it's live. A published app with no visibility in search results captures little of the demand that already exists for the brand. Bonsify is a Shopify services company by FetchSky that builds native iOS and Android apps, PWAs, new Shopify stores, platform migrations, custom apps, and more.
What's included
- App Store and Google Play submission, including metadata, screenshots, and preview content
- Review process management, including handling any required revisions
- App Store Optimization: keyword research, title and description optimization, and icon and screenshot testing
- Ongoing ASO adjustments as part of the optional support retainer
- Compliance updates as Apple and Google change submission guidelines
Why submission and ASO are both part of the same problem
Getting an app approved and getting it found are two different challenges that both determine whether the app actually drives sales. Apple's and Google's review processes have specific, sometimes shifting requirements around metadata, permissions, and functionality, and a rejected or delayed submission pushes back the entire launch. Once approved, an app with no ASO work behind it can sit invisible in search results even for customers actively looking for the brand's own app by name.
Bonsify handles both as part of the launch phase, not as separate line items. Submission includes preparing everything App Store and Google Play require and managing the review cycle. ASO includes researching what customers actually search for, optimizing the app's title, description, and keywords accordingly, and testing icon and screenshot variations for conversion once the listing is live.
How the process works
Submission and ASO happen during the launch phase of Bonsify's four-phase process: audit, build, launch, and an optional support retainer. Pricing is included in the fixed quote scoped during the free audit rather than billed as a separate service, and ownership of both app store listings stays with the client throughout.
BachaParty (bachaaparty.com) and Highfy (highfy.pk) both have apps submitted and optimized this way.
Beyond submission and ASO
Getting an app approved and visible is one part of a launch. Bonsify's push notification strategy and install-to-purchase attribution setup work alongside submission and ASO to make sure the app converts once customers find it, not just that they can find it at all.
Getting started
The free audit scopes what submission and ASO look like for a specific store's app, based on the store's category and competitive landscape, in days.
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Timelines vary by platform and app complexity, and Bonsify manages the submission and any required revisions as part of the launch phase.
App Store Optimization is the process of making an app's listing findable and appealing in app store search results, which matters because a published app with no visibility captures little of the demand already searching for it.
Both. Initial ASO happens at launch, with ongoing adjustments available through the optional support retainer as search behavior and competition shift.
Bonsify manages the revision and resubmission process as part of the launch phase.
The client owns both listings throughout.
A few days, based on the store's actual mobile and category data.
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